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Resumen
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with
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dc.contributor.author | Colella, Florencia Manon | |
dc.contributor.author | Ortega, David Leonardo | |
dc.date.accessioned | 2018-02-14T15:18:37Z | |
dc.date.available | 2018-02-14T15:18:37Z | |
dc.date.issued | 2017-11 | |
dc.identifier.citation | Florencia Colella, David L. Ortega,Where's the beef? Retail channel choice and beef preferences in Argentina,Meat Science, Volume 133,2017, Pages 86-94, ISSN 0309-1740, https://doi.org/10.1016/j.meatsci.2017.06.004. (http://www.sciencedirect.com/science/article/pii/S0309174017303285) | es_AR |
dc.identifier.issn | 0309-1740 | |
dc.identifier.other | https://doi.org/10.1016/j.meatsci.2017.06.004 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12123/1862 | |
dc.description.abstract | Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance. | eng |
dc.format | application/pdf | eng |
dc.language.iso | eng | es_AR |
dc.rights | info:eu-repo/semantics/restrictedAccess | eng |
dc.source | Meat science, 133 : 86-94. (2017) | eng |
dc.subject | Consumidores | es_AR |
dc.subject | Consumers | eng |
dc.subject | Preferencias alimentarias | es_AR |
dc.subject | Comportamiento del consumidor | es_AR |
dc.subject | Consumer Behavior | eng |
dc.subject | Carne bovina | es_AR |
dc.subject | Beef | eng |
dc.subject | Mercadeo | es_AR |
dc.subject | Marketing | eng |
dc.subject | Industria de la carne | es_AR |
dc.subject | Meat industry | eng |
dc.subject | Argentina | es_AR |
dc.subject | Argentine Republic | eng |
dc.subject | Comercialización | es_AR |
dc.subject | Feeding preferences | eng |
dc.title | Where's the beef? Retail channel choice and beef preferences in Argentina | eng |
dc.type | info:ar-repo/semantics/artículo | es_AR |
dc.type | info:eu-repo/semantics/article | eng |
dc.type | info:eu-repo/semantics/publishedVersion | eng |
dc.description.origen | Instituto de Economía | es_AR |
dc.description.fil | Fil: Colella, Florencia Manon. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación en Ciencias Políticas, Económicas y Sociales. Instituto de Economía; Argentina | es_AR |
dc.description.fil | Fil: Ortega, David Leonardo. Michigan State University. Dept. of Agricultural, Food and Resource Economics; Estados Unidos | es_AR |
dc.subtype | cientifico |
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