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Abstract
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with [ver mas...]
dc.contributor.authorColella, Florencia Manon
dc.contributor.authorOrtega, David Leonardo
dc.date.accessioned2018-02-14T15:18:37Z
dc.date.available2018-02-14T15:18:37Z
dc.date.issued2017-11
dc.identifier.citationFlorencia Colella, David L. Ortega,Where's the beef? Retail channel choice and beef preferences in Argentina,Meat Science, Volume 133,2017, Pages 86-94, ISSN 0309-1740, https://doi.org/10.1016/j.meatsci.2017.06.004. (http://www.sciencedirect.com/science/article/pii/S0309174017303285)es_AR
dc.identifier.issn0309-1740
dc.identifier.otherhttps://doi.org/10.1016/j.meatsci.2017.06.004
dc.identifier.urihttp://hdl.handle.net/20.500.12123/1862
dc.description.abstractArgentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance.eng
dc.formatapplication/pdfeng
dc.language.isoenges_AR
dc.rightsinfo:eu-repo/semantics/restrictedAccesseng
dc.sourceMeat science, 133 : 86-94. (2017)eng
dc.subjectConsumidoreses_AR
dc.subjectConsumerseng
dc.subjectPreferencias alimentariases_AR
dc.subjectComportamiento del consumidores_AR
dc.subjectConsumer Behavioreng
dc.subjectCarne bovinaes_AR
dc.subjectBeefeng
dc.subjectMercadeoes_AR
dc.subjectMarketingeng
dc.subjectIndustria de la carnees_AR
dc.subjectMeat industryeng
dc.subjectArgentinaes_AR
dc.subjectArgentine Republiceng
dc.subjectComercializaciónes_AR
dc.subjectFeeding preferenceseng
dc.titleWhere's the beef? Retail channel choice and beef preferences in Argentinaeng
dc.typeinfo:ar-repo/semantics/artículoes_AR
dc.typeinfo:eu-repo/semantics/articleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.description.origenInstituto de Economíaes_AR
dc.description.filFil: Colella, Florencia Manon. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación en Ciencias Políticas, Económicas y Sociales. Instituto de Economía; Argentinaes_AR
dc.description.filFil: Ortega, David Leonardo. Michigan State University. Dept. of Agricultural, Food and Resource Economics; Estados Unidoses_AR
dc.subtypecientifico


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