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Where's the beef? Retail channel choice and beef preferences in Argentina

Abstract
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with [ver mas...]
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance. [Cerrar]
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Author
Colella, Florencia Manon;   Ortega, David Leonardo;  
Fuente
Meat science, 133 : 86-94. (2017)
Date
2017-11
ISSN
0309-1740
URI
http://hdl.handle.net/20.500.12123/1862
DOI
https://doi.org/10.1016/j.meatsci.2017.06.004
Formato
pdf
Tipo de documento
artículo
Palabras Claves
Consumidores; Consumers; Preferencias alimentarias; Comportamiento del consumidor; Consumer Behavior; Carne bovina; Beef; Mercadeo; Marketing; Industria de la carne; Meat industry; Argentina; Argentine Republic; Comercialización; Feeding preferences;
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Excepto donde se diga explicitamente, este item se publica bajo la siguiente descripción: Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Unported (CC BY-NC-SA 2.5)
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