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resumen

Resumen
The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of [ver mas...]
dc.contributor.authorAndrieu, Jimena
dc.contributor.authorFernández-Uclés, Domingo
dc.contributor.authorMozas-Moral, Adoración
dc.contributor.authorBernal-Jurado, Enrique
dc.coverage.spatialArgentina .......... (nation) (World, South America)es_AR
dc.coverage.spatial7006477es_AR
dc.date.accessioned2022-06-09T14:01:08Z
dc.date.available2022-06-09T14:01:08Z
dc.date.issued2021-08
dc.identifier.issn2077-0472
dc.identifier.otherhttps://doi.org/10.3390/agriculture11080694
dc.identifier.urihttp://hdl.handle.net/20.500.12123/12061
dc.identifier.urihttps://www.mdpi.com/2077-0472/11/8/694
dc.description.abstractThe context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.eng
dc.formatapplication/pdfes_AR
dc.language.isoenges_AR
dc.publisherMDPIes_AR
dc.rightsinfo:eu-repo/semantics/openAccesses_AR
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceAgriculture 11 (8) : 694 (August 2021)es_AR
dc.subjectApiculturaes_AR
dc.subjectApicultureeng
dc.subjectAsociaciones de Apiculturaes_AR
dc.subjectBeekeepers' Associationseng
dc.subjectRedes Socialeses_AR
dc.subjectSocial Networkseng
dc.subjectArgentinaes_AR
dc.subject.otherBeekeepingeng
dc.titlePopularity in Social Networks. The Case of Argentine Beekeeping Production Entitieses_AR
dc.typeinfo:ar-repo/semantics/artículoes_AR
dc.typeinfo:eu-repo/semantics/articlees_AR
dc.typeinfo:eu-repo/semantics/publishedVersiones_AR
dc.rights.licenseCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
dc.description.origenEEA San Juanes_AR
dc.description.filFil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina.es_AR
dc.description.filFil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina.es_AR
dc.description.filFil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; Españaes_AR
dc.description.filFil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; Españaes_AR
dc.description.filFil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; Españaes_AR
dc.subtypecientifico


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